The Spanish real estate market continues to attract international buyers, but few areas offer the balance between quality of life, profitability and security that the Costa Blanca has. In 2025, foreign demand continues to grow, especially in municipalities such as Altea, Albir, Calpe, Jávea or Moraira, where the combination of climate, economic stability and a wide range of independent villas turns the region into a solid destination for both second homes and investment.
From Menina Group, where we accompany buyers from all over Europe - with special emphasis on the Netherlands, Belgium, Germany and the Nordic countries - we see how the Costa Blanca consolidates its attractiveness year after year. Here we analyze the keys that explain why it continues to be a safe and strategic investment.
Market stability: sustained prices and growing international demand
Unlike other European markets with more volatile cycles, the Costa Blanca has demonstrated remarkable resilience. Even in times of economic tensions, international demand has kept the pace of sales stable, especially in consolidated residential areas such as Altea Hills, Mascarat or Playa del Albir.
Why prices remain stable
• High demand from European buyers with economic capacity
• Strong interest in independent villas with sea views
• Natural limitation of the soil in premium areas
• High quality of life and stable climate all year round
• Continued interest from buyers looking to telework from Spain
At Menina Group, you can review the updated offer at properties for sale, which reflects how prices have remained firm even in the last year.
Areas with best performance in 2023–2025
• Altea and Altea Hills
• Masquerade
• Sierra Cortina
• Moraira
• Calpe (high and residential areas)
These areas show a very solid market, with constant turnover of solvent buyers.
An increasingly qualified international buyer profile
The Costa Blanca buyer has evolved. If before a vacation profile predominated, now we find buyers with broader motivations: medium-term investment, teleworking, active retirement or searching for homes with privacy and large plots.
Main motivations of the European buyer
• Seek a more stable climate all year round
• Live or telework from Spain
• Asset diversification outside your country of origin
• Buy a villa with a private pool
• Value privacy, security and natural environment
• Take advantage of the price difference compared to your country
Dutch and Belgian buyers – very common in Menina Group – are especially sensitive to the quality-price ratio that the Costa Blanca offers compared to the prices in their local market.
Home revaluation: an attractive medium-term path
Housing in prime areas of the Costa Blanca is not cheap, but it has predictable behavior and a sustained upward trend.
Factors driving revaluation
• Stable international demand
• Growing interest in premium villas
• Restrictions on new developments in protected areas
• Importance of long-stay residential tourism
• Infrastructure improvements in the province of Alicante
For owners looking to sell in the future with good profitability, the process can be started from sell home, where we make a realistic analysis of the current value and the potential for revaluation.
Legal and tax security for foreign buyers
Spain is one of the European countries where the purchasing process is clearer, safer and more transparent. The foreign buyer has notarial, registry and administrative guarantees that protect their investment.
Guarantees that provide security to the buyer
• Mandatory notary in all sales
• Property Registry with complete traceability
• Prior legal checks
• ID, energy certificate and reviewable licenses
• Secure and traced transfers
For those who buy from abroad, Menina Group facilitates the entire process in a personalized way from real estate in Altea, where we accompany each documentary review.
Independent villas: the star typology on the Costa Blanca
Although there are high-end apartments and penthouses, the star product on the Costa Blanca remains the detached villa with sea views. This is the type of property that has the most demand and the one that shows the greatest stability and revaluation.
Why villas sell better than apartments
• Greater privacy
• Larger plots
• Swimming pool and private outdoor areas
• Less direct competition
• Better performance in international markets
• Attractive for buyers with high purchasing power
It is a product that retains value even in times of slowdown.
Investment for rental: boom in long-term and seasonal rentals
The demand for long-term rentals and seasonal rentals continues to increase on the Costa Blanca. We are not talking about traditional tourist rentals, but rather medium stays associated with teleworking, job mobility or long periods.
Why renting is profitable in 2025
• High demand for digital nomads
• Stable international market
• High occupancy throughout the year
• Residential areas highly valued by Europeans
• Premium homes with high turnover
For owners seeking this return, from real estate services We manage the entire process, from the selection of the property to its exploitation.
Conclusion
The Costa Blanca continues to consolidate itself as one of the safest destinations to invest in housing in 2025: stable market, strong international buyer, villas with high appreciation and a quality of life that is difficult to find in other regions of Europe. For both residence and investment, the area offers a unique balance between profitability, security and lifestyle.
For those looking to start exploring opportunities, the best option is to review the properties for sale or contact our team directly from contact to receive personalized advice.